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JTI AT A GLANCE

OUR FLAGSHIP BRANDS

Nine world renowned brands make up the core of our brand portfolio. Each possesses its own distinct character and heritage, brought together under our unrivalled commitment to quality.

OUR REDUCED-RISK PRODUCTS

Part of being a sustainable business means creating, growing and innovating outside of our traditional tobacco products offering. Our innovative brands Ploom and Logic are at the forefront of the vaping tobacco products market.



Today we’re even bigger, with a diverse employee base driving our success all over the world. Our mission is nurture our internationally recognized brand roster while leading the way in Reduced-Risk Products and new ways of doing business. We are committed to making our business not only the fastest growing of its kind, but also the most responsible and sustainablly run.

We first entered the heated tobacco market in 2011 with the acquisition of Ploom. Using state of the art and smoke-free tobacco heating methods, Ploom is a major part of our vision for a future in which smokers and non-smokers can coexist in harmony.

 
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